Appendix

How to Avoid the 10 Biggest Mistakes in Cross-Cultural Management

Dealing with cross-cultural issues is not a task for a few privileged and wealthy individuals anymore—it affects almost every member of society. Today, many areas of concern relate to cross-cultural aspects of our lives. We travel more than our parents and we also travel to countries that seem exotic and whose cultures are alien to us. We communicate with people on all continents. And more often we work with people who have a different cultural background. Also, international business has changed dramatically over the past years. Not only do we have more exposure to other cultures, the world grew smaller and we are interacting with people from very different cultural ...

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