Chapter 8

International Negotiations and Solving Cross-Cultural Conflicts

Most international managers spend most of their time communicating and negotiating with international clients and suppliers and need to know how they should behave toward their foreign interlocutors and partners. They need to show results and often touch upon very delicate topics. Negotiations play an important role in international business. Negotiations therefore are a very special form of communication and all negotiations have similar characteristics. They involve two parties or more who have differing interest but need each other to achieve a certain goal. In the negotiations they need to convince each other of these goals, persuade the other party, and come to a ...

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