Successful Cross-Cultural Management

Abstract

Globalization and unlimited connectedness to all places in the world give us the impression that our world is growing smaller and smaller. We can get products from all over the world anytime, can easily communicate with people on the other side of the planet with just a mouse click, and travel almost anywhere within a day or two. These developments are very inspiring and open up an array of new experiences and opportunities for us, in our private lives and in international business.

However, all these rapid changes over the past decade often lead people to believe differences between people and cultures have disappeared and that there are less cultural barriers than in our past. But the contrary is true. Despite increasing connectivity ...