Chapter 8D Is for Data
Data is the fundamental building block for a business intelligence application. Successful business intelligence is influenced by both technical aspects and organizational aspects. In general, companies rate organizational aspects, such as executive-level sponsorship, culture, and the business–IT partnership, as having a higher impact on success than technical aspects. And yet, even if you do everything right from an organizational perspective, if you don’t have data, you can’t do business intelligence. If you don’t have high-quality, relevant data, with the breadth of data sources needed to support a decision, your BI initiative will have minimal success.
Figure 8-1 shows how the data architecture provides the pillars ...
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