Chapter 6Executive Support and Culture

If you ask people what the number one enabler for a successful BI deployment is, most will respond “executive support.” It’s an easy answer, as executive support is key to the success for almost any company-wide initiative—change in business strategy, new product launch, or reorganization. Executives can clear the path for many political, organizational, and technical obstacles. They also are the key people who influence that subtle but essential analytical enabler: culture. However, getting and maintaining that executive support may not be easy, particularly if senior executives don’t believe in or understand the value of business intelligence.

“Our BI initiative is not successful or fully utilized because ...

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