Chapter 4Measures of Success
There is no clear yardstick for successful business intelligence. While the industry would like to give a single, objective measure—such as return on investment (ROI)—the reality is that ROI is derived from imprecise inputs upon which few stakeholders agree. Interestingly, the most successful business intelligence deployments don’t use ROI as a measure of success. Instead, there are multiple measures of success, with varying degrees of importance and accuracy.
“We measure success by how fast we can get to a new insight. Speed to insight.”
—David Whiting, director of analytic technology solutions, Constant Contact
Success and Business Impact
In the Successful BI survey, I asked respondents to rate their BI deployment ...
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