Acknowledgments

First and foremost, I want to thank the customers who willingly shared their stories and devoted their time so that others embarking on a business intelligence journey can benefit from their insights and avoid the pitfalls. While more and more companies have adopted BI and been successful, the number of companies who are either allowed to talk about their experiences or have the time to share their opinions has gotten smaller. Competition for talent is tight, and in a fierce business environment, secrets to BI success are a competitive advantage. The successful BI companies walk a fine line in sharing their stories to improve the industry, motivate their teams, and attract top talent, while not giving away their competitive advantage. ...

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