Preface
Business intelligence consistently rates at the top of companies’ investment priorities. Despite its priority, businesspeople routinely complain about information overload on the one hand and the inability to get to relevant data on the other. BI professionals complain about lack of executive support and business users who don’t “get” business intelligence. As a technology, BI usage remains modest, with significant untapped potential.
A couple of “aha” moments led to my writing this book. After I spoke at a business intelligence and performance management user conference, an IT person stopped me to say how inspired he was, that he felt motivated to talk more to the business users and less intimidated by them. In truth, I hadn’t thought ...
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