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Successful Business Intelligence: Secrets to Making BI a Killer App by Cindi Howson

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Chapter 9Relevance

As I contemplate this chapter, the phrase “it’s all about me” keeps repeating in my head. I don’t know who first coined this phrase. Dr. Phil McGraw (of initial Oprah fame) wrote an article by this title for National Review. There are ‘tween books by this name filled with personality tests. I have heard this phrase shouted by a recent divorcee to another woman who committed the social “error” of being civil to the ex-husband.

When it comes to business intelligence, you need to be thinking “it’s all about me.” Or to be politically correct, Relevance with a capital R.

Webster’s dictionary defines relevance as “1. Pertinence to the matter at hand. 2. The capability of an information retrieval system to select and retrieve data ...

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