Chapter 1Business Intelligence from the Business Side
Just as the eyes are the windows to the soul, business intelligence is a window to the dynamics of a business. It reveals the performance, operational efficiencies, and untapped opportunities. Business intelligence (BI) is a set of technologies and processes that allow people at all levels of an organization to access and analyze data. Without people to interpret the information and act on it, business intelligence achieves nothing. For this reason, business intelligence is less about technology than about creativity, culture, and whether people view information as a critical asset. Technology enables business intelligence, but sometimes, too great a focus on technology can sabotage business ...
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