Acknowledgments

First and foremost, I want to thank the customers who willingly shared their stories and devoted their time so that others embarking on a business intelligence journey can benefit from their insights and avoid the pitfalls. In particular, thank you to Matt Schwartz, Jonathan Rothman, Anne Marie Reynolds, Jim Hill, Jeff Kennedy, Dag Vidar Olsen, and Rob Vallentine, who also spearheaded the efforts at each of their companies to allow me to talk to the right people. Thank you to each of the vendors who have enabled me to meet so many exceptional customers over the years.

Survey data helped support trends and insights, so I thank everyone who participated in the survey and those who helped promote the survey, in particular Doug Henschen ...

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