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Successful Affiliate Marketing for Merchants by Shawn Collins, Frank Fiore

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Provide an Affiliate Support Site

The net is an almost infinite storehouse of information. So why not provide links to this information for your affiliates to use to improve their site design and content, help position and market their sites, build a newsletter mailing list, and well-position their sites in search engine results? Using the resources of the Net is a great way to offer marketing and promotional help to your affiliates. This is especially important if you have limited time and resources.

Provide Access to Internet Resources

Your first step is to create a place on your Web site for your affiliates that provides a list of Net resources to help them make their sites (and selling your program) a success (see Figure 13.1). The very ...

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