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Successful Affiliate Marketing for Merchants by Shawn Collins, Frank Fiore

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Servicing Your Affiliates

It’s obvious that affiliates are the cornerstone of a merchant’s affiliate program. But it’s a wonder that so few programs actually service their affiliates and treat them like true business partners. The relationship between you and your affiliates is an interactive one that builds and supports a mutual dependence. If your affiliates are not happy or are not provided the necessary marketing tools, training, and support, they will either under perform or, if they’re good, leave for a more lucrative and supportive program somewhere else.

It’s not the number of affiliates that matters, but the quality of the relationship you have with them. Creating that relationship with personal service is the key to building a successful ...

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