Chapter 13. Supporting Your Affiliates
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Affiliate support doesn’t end with the signing of the agreement and placing links on an affiliate’s site, nor does servicing your affiliate’s program marketing needs and educating him or her on your products, services, and program. Treating your affiliates like true business partners means not only helping them make your program a success but also helping their Web sites succeed as well. Building a long-term, interactive relationship with your affiliates with their success in mind is critical in building a successful affiliate program. That means helping your affiliates not only reach your sales goals but also achieve their full potential. You have to work with your affiliates not just to ... |
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