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Successful Affiliate Marketing for Merchants by Shawn Collins, Frank Fiore

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E-mail Discussion Lists

Running a site can be very time consuming and, for your affiliates, just finding time to stop by your Web site to join in a discussion can be hard to do. That’s where e-mail can help. You can be sure that no matter how busy they are during the day, affiliates will check their e-mail at least once every few days. In addition, e-mail discussion lists are the best and least-expensive ways to build community.

A discussion list is a discussion board via e-mail. Subscribers to your discussion list receive e-mails on a regular basis, containing comments that are “echoed” to every other subscriber on the list. Every subscriber on the list receives every post to the list. All posts to the list are done via an e-mail message sent ...

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