Targeted E-mail
In addition to the affiliate newsletter, targeted e-mail is an excellent tool to increase your percentage of active affiliates, and may assist and improve some of your lower-level affiliates.
The unfortunate truth is that the majority of your affiliates will never bother to put up links. So make it easier. Send out an e-mail to the inactive affiliates with code for one of your links. Tell them you are available to help and include your contact information. Odds are that if an affiliate has not put up your link within a week of joining your program, then that link is never going up on their site.
How do you know which affiliates are inactive? Check your reports. If they are not serving up any impressions or clicks, they’re not ...
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