Chapter 12. Communicating with Your Affiliates
Chapter Summary |
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Ongoing communications with affiliates is vital to the success of your program. You should provide a number of different ways for affiliates to communicate with you, you with them, and with one another. Your affiliate program should include a newsletter sent at least monthly to all your affiliates informing them of changes in your program, new offers and marketing tips, and other motivational and inspirational advice to help them sell your offers better. In addition to the newsletter communications, it is important to send targeted communications to affiliates. Tutorials are an important communication tool to provide your affiliates with the know-how to succeed in affiliate marketing. ... |
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