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Successful Affiliate Marketing for Merchants by Shawn Collins, Frank Fiore

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Keeping Your Program Fresh

One of the key challenges of an affiliate program is keeping it fresh and keeping it pertinent. If your stats tell you that your affiliate program is not measuring up like it used to, or if you feel you should be getting a better response from the offers placed on your affiliate partner site, then your creative and marketing copy may be getting old and tired or you may not be getting the most out of the traffic generated by your affiliate partners.

Ask yourself these questions: Are you using the same old creative you’ve used for the last few months? Do your offers reflect the needs of your potential customers? Do they reflect the season and are changed every few weeks to capitalize on seasonal events? And here’s a very ...

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