O'Reilly logo

Successful Affiliate Marketing for Merchants by Shawn Collins, Frank Fiore

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Payment Plans—How Much to Pay

You’ll find that affiliate payment plans are all over the map because several forces are at work. For most companies, it’s their gross profit margins that dictate the payouts to their affiliates. That’s why commissions are relatively low on commodity items, such as books, CDs, videos, PCs, and consumer electronics. There’s not much there to pay affiliates.

For companies that sell downloadable products, such as software and books, the margins are a lot higher. In these cases a merchant can pay a much higher pay out. Sometimes even this doesn’t happen. Merchants tend to be stingy with their affiliates and forget that they are a true business partner and should be compensated at the level of their best portal partners. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required