Making Sense of the Numbers
Whether you use a homegrown tracking and reporting system or the services of a third-party solution provider, making sense of the numbers will help you manage and develop your program to profitability. Making sense of the number of impressions, clicks, leads, and sales that appear on your daily reports not only tell you how well an individual affiliate is performing, but also how well your marketing initiatives are working. You’ve spent a lot of money designing your promotions and creating the creatives. The numbers generated by your tracking program can tell you a lot about how successful your marketing efforts have been—and can be—in the future.
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