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Successful Affiliate Marketing for Merchants by Shawn Collins, Frank Fiore

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The Elements of Tracking and Reporting

The purpose of a tracking and reporting program is to first give you a picture of how your affiliate network—and any particular affiliate in your network—is performing. Second, it should give you the necessary information to compensate each affiliate for traffic and sales generated by her. And third, it should provide an easy and timely process for your affiliates to obtain reports on their individual performance.

The basic elements of any tracking and reporting program consist of the following (see Table 9.1):

  • Number of Impressions

  • Number of Click-Throughs

  • Number of Sales or Sales Leads

  • Compensation Earned for Sales or Sales Leads

  • Orders Shipped (where appropriate)

  • Total Compensation to be Paid

Table 9.1. Sample ...

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