The purpose of a tracking and reporting program is to first give you a picture of how your affiliate network—and any particular affiliate in your network—is performing. Second, it should give you the necessary information to compensate each affiliate for traffic and sales generated by her. And third, it should provide an easy and timely process for your affiliates to obtain reports on their individual performance.
The basic elements of any tracking and reporting program consist of the following (see Table 9.1):
Number of Impressions
Number of Click-Throughs
Number of Sales or Sales Leads
Compensation Earned for Sales or Sales Leads
Orders Shipped (where appropriate)
Total Compensation to be Paid