Chapter 9. Step Six—Tracking Your Affiliate Program
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An important component of any affiliate program is the ability to provide objective, reliable, and credible reports on a daily basis for both you and your affiliates. Without a proper tracking and reporting system in place, it is close to impossible to comprehend the performance of your affiliate network and the effectiveness of your offers. As for your affiliates, they need to have a way to see how much they have earned in your programs, and you need a way to calculate their earnings to pay them. Any good affiliate will demand to see reports of his or her performance on a daily basis, so your reporting system must provide this capability. You can either build a tracking and ... |
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