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Successful Affiliate Marketing for Merchants by Shawn Collins, Frank Fiore

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Monetary Issues

No matter what kind of promotion you do on your Web site and no matter what you tell potential affiliates about the kind of money they can make in your program, it’s the sections on payment in your agreement that dictate what you will pay your affiliates, how they will be paid, when they will get paid, and how you plan to track their sales and/or referrals for payment.

This is the section of your agreement that will get the most scrutiny by potential affiliates and should be made as clear as possible. The payment provisions should contain no gray areas of understanding or hidden tricks. Be up front and totally explicit about your payment policy. As a merchant, realize that contracts designed to cheat your affiliates will doom ...

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