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Successful Affiliate Marketing for Merchants by Shawn Collins, Frank Fiore

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Legal Issues

Most affiliate programs focus on the money. After all, an affiliate program is all about generating revenue for both you and your affiliates. But there are several legal issues that must be addressed before the money issues are detailed in the agreement.

The first of these is your affiliate enrollment and acceptance criteria. Here are some points to keep in mind when writing this section.

Enrollment, Exclusivity Causes, and Conduct

Inform the Web site applicant that when he signs up for your program it is only provisional. His acceptance in your program depends on a number of factors that you should include in this section of your agreement. State that you must first see his Web site. That means it must be live.

The agreement should ...

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