Chapter 8. Step Five—Creating Your Affiliate Agreement
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Unlike a simple advertising contract that merchants sign when placing ads, the binding agreement between you and your affiliates is much more complicated. It should be written in everyday language and detail the legal and monetary responsibilities that you have to your affiliates and those your affiliates have to you. Unfortunately, most affiliate agreements miss important points, including what, how, and when the affiliate is paid; how their performance is tracked and reported; issues of copyright and trademark protection; and any marketing and promotion assistance you plan to offer the affiliate. Because of the popularity of affiliate programs, many in the industry are ... |
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