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Successful Affiliate Marketing for Merchants by Shawn Collins, Frank Fiore

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Choosing the Right Affiliates

When you’ve received an application from a Web site, visit it. Look it over and see what it offers and what audience it’s directed at. Look at its content. Are the site owners trying to reach anyone and everyone who visits their site? For example, is the potential affiliate offering visitors search engine placement AND credit card applications AND phone cards AND long distance service AND pre-paid legal services, and so on, and so on? Get the picture? Declan Dunn calls this the “flea market” approach. If the site sounds like this, then your products or service will be offered to everyone—and selling to everyone means selling to no one.

When you evaluate a potential affiliate site, keep these points in mind:

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