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Successful Affiliate Marketing for Merchants by Shawn Collins, Frank Fiore

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Acquiring the Super Affiliate

Affiliate programs are about marketingnot technology—about partnerships, not cheap advertising. You are building a reputable, effective extension of your sales force and must choose business partners whose Web site operations have similar practices and standards as your own. Yes, you should start your affiliate program as soon as you can, but it pays to start slow. Why? First of all, for every capable and well-chosen site you are on, the volume of your business will increase. Second, you need to be deliberate in choosing the best affiliate you can.

You can acquire your super affiliates in two ways—find them or mold them from your average affiliates. First, though, you need to know what makes a super affiliate, where ...

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