Successful Affiliate Marketing for Merchants

Chapter 7. Step Four—Choosing the Right Affiliates

Chapter Summary

A good, effective promotion strategy will net you thousands and thousands of affiliate sign-ups. But quality—not quantity—guarantees a successful program. Accepting applications sight unseen is not the best way to acquire quality affiliates in your program, but it’s the most feasible given the staffing constraints for most affiliate programs. Affiliates must be chosen carefully, just like any business partner. Look at the content of their site, their traffic, and especially the image they portray to visitors. As affiliate partners of your business, their image will be your image. Stay away from those sites that stack program upon program on their Web site with no original or ...