Step Four—Contracting Out Your Recruiting
If you don’t have the time or resources to create a team dedicated to promoting your affiliate program, you might want to look at contracting out the recruiting job to an outside agency. There are several to choose from.
Start with AffiliatePeople.com (www.affiliatepeople.com/) (see Figure 6.15). If you want to advertise your affiliate program both online and off line, they can create a comprehensive media-placement campaign. They also can help your company obtain placement in affiliate directories, provide ongoing directory maintenance, and find and sign-up high-performing affiliates targeted for your company. There are several other companies that do the same (see Table 6.3).
Figure 6.15. AffiliatePeople.com ...
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