Step Three—Newsletters, Discussion Groups, Mailing Lists, and Other Promotional Strategies
Directories aren’t the only way to get the word out about your program. Another strategy for locating potential candidates is using the discussion groups, eZines (electronic magazines), and e-mail discussion lists.
According to Internet Marketing Center’s Corey Rudl, “Newsgroups are one of the largest, untapped online resources. Hundreds of thousands of people read newsgroups on a daily basis, and tens of thousands of people participate in them daily.” First go to Deja.com (www.deja.com/usenet), type in the words affiliate program, and view the list of discussions. You will find that many affiliates hang out on these discussion boards that you may want ...
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