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Successful Affiliate Marketing for Merchants by Shawn Collins, Frank Fiore

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Step Three—Registering with Directories

Once you’ve done your best to hand pick and contact your best affiliate candidates, it’s time to turn to the affiliate directories. They have already spent the time, effort, and advertising dollars to attract Web sites interested in joining an affiliate program to their sites. These visitors can be yours if you list your program with these directories.

The affiliate directories are like specialized Yahoo!s. There are 20 or so main directories and as many smaller directories to register with. They consist of two types:

  • Affiliate Network Directories—or Affiliate Solution Providers

  • Affiliate Marketing Directories

There is a complete list of these directories in Appendix C, “Affiliate Directories.”

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