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Successful Affiliate Marketing for Merchants by Shawn Collins, Frank Fiore

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Step Two—Building Your List

There are three prime ways to recruit affiliates. The first is to use the affiliate solution providers, the second is to register with the affiliate directories, and the third is to do it yourself.

But before you launch your affiliate recruitment program, there are some key points to remember. When looking at building your list of affiliate candidates, focus on three types of sites.

  • Sites with their own domain name

  • Sites that draw high traffic

  • Sites that draw consistent or targeted traffic

Sites with their own domain name are far preferable to the free Web pages, such as Yahoo! GeoCities Pages That Pay (geocities.yahoo.com/home) and Lycos Tripod Commission Central (www.tripod.lycos.com). With the proliferation of low-cost ...

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