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Successful Affiliate Marketing for Merchants by Shawn Collins, Frank Fiore

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Step One—Crafting Your Message

When presenting your program to potential affiliates, your message should include the following value propositions:

  • State the benefits of your program clearly and without hype.

  • State clearly that you sell a quality product or service.

  • State that your offer will fit well with the audience of their site.

  • Show how your program compares with your competition.

  • Inform them of your method of tracking their sales and earnings—how it’s done and who will do it.

  • State that by affiliating with you, their site will gain added credibility.

The most obvious benefit of your program to a potential affiliate is the ability for them to make money by simply referring their site visitors to your product or service (see Figure 6.1). Your ...

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