Chapter 6. Step Three—Getting the Word Out

Chapter Summary

Once you have your program model and your plan, your next step is to get the word out to potential affiliates about your program. Your task is to first craft a message that will get potential affiliates to sit up and take notice. Your message should clearly state the benefits of your program and how it differs from your competitors. Inform them how they can make money but provide a realistic revenue potential—even provide testimonials from existing affiliates if you have a program already in place. Show potential affiliates that you offer a fair, credible, and quality program.

Build your list of potential affiliates by using search engines, affiliate solution providers, and affiliate ...

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