Chapter 5. Step Two—Choosing Your Program Model
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Once you have your plan, the next step is to choose your program model. Affiliate program models come in many shapes and sizes. The more your program matches what’s being offered on your affiliate sites, the more successful it will be. You can affiliate with Web sites in two ways. First, by placing offers on your affiliates’ sites that link back to your company servers where the sale is made, and second, via hybrid affiliate models. These models consist of Banner or Text Links, Storefronts, Pop-Ups, Imbedded Commerce, E-mail, and Two-Tier Programs. The most important objective of your program, of course, is to get customers to buy. That’s why the creatives you use for your banners ... |
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