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Successful Affiliate Marketing for Merchants by Shawn Collins, Frank Fiore

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What Do Affiliates Want?

As affiliate programs on the Net mature, merchants are becoming more selective about the affiliates they choose. Likewise, potential affiliates are doing the same. Companies with successful affiliate programs become successful because they think like their affiliates. They plan their program from the affiliates’ point of view. As in most business endeavors, what separates the successful companies from the ones that fail is focus on the customer. And in this case, the company’s affiliate is not only its business partner but, to a large extent, its customer as well. It pays, when planning your program to think like your affiliates.

What Are Super Affiliates?

Super affiliates comprise that small percentage of sites that ...

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