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Successful Affiliate Marketing for Merchants by Shawn Collins, Frank Fiore

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Setting Up Your Affiliate Program

To quote Delcan Dunn, an affiliate program consultant and author, “Affiliate programs are about marketing—not technology.” Like most things concerning the Net, this little pearl of wisdom is often forgotten by e-businesses. So when you start planning an affiliate program for your business, realize that to get the most value from your program you must treat it as a marketing venture and not just a technology challenge.

Yes, there are technology and creative issues involved in implementing and managing your program, but above all, an affiliate program is a study in creating a collaborative commerce network where you and your affiliates are literally in business together, because affiliate programs have everything ...

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