Web, Media, and Consumer Opinion Searches

There are several Web search affiliate programs that you can join to add a Web search service for your customers to use right from your site. Google’s affiliate program (see Figure 3.4) (www.google.com/affiliates/welcome.html) provides one of the most advanced Web search technologies on the Net. Google has been ranked first for user satisfaction and loyalty among major search sites according to a recent NPD survey. Your company can earn $.01 for each Google search performed from your site. Go.com (affiliate.go.com/) has a similar Web search affiliate program. There are several types of content boxes to choose from. Each box integrates GO.com’s quality content and services to create a powerful and unique ...

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