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Successful Affiliate Marketing for Merchants by Shawn Collins, Frank Fiore

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The Benefits of Affiliate Marketing

Here’s a question for you. If you were looking to purchase a product, which would you be more likely to buy: the one you saw on a banner ad or the one that came highly recommended by a site that you already know and trust? Glenn Sobel, a top affiliate program consultant, says that this is “seeing your offer from a potential customer’s point of view.”

Affiliate marketing succeeds because, unlike traditional advertising where you buy space on a Web site, your company has a relationship with an affiliate site, and your affiliate links are in context with your product or service, rather than being in an ad slot. Because of this relationship, your marketing effort—being performance based—is enhanced. Both you and ...

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