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Successful Affiliate Marketing for Merchants by Shawn Collins, Frank Fiore

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Is Your Business Suited for Affiliate Marketing?

How would you like other Web sites to market and sell your company’s products and services? And how would you like to pay the Web site only when their users buy your product or service or perform a task? Sounds like a marketer’s dream, right? Well, it can come true with affiliate marketing.

Setting up a successful affiliate program can increase your shelf space, improve company visibility, and help you sell more products or services. You can sign up hundreds or even thousands of affiliates, and they will promote your product on their sites. And you reward them only if they can make sales. In effect, you get a powerful pay-for-performance sales force.

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