Affiliate Marketing Program Components
So what makes up a successful affiliate marketing program? The following are some basic components that a merchant should provide its affiliates, and components that potential affiliates should look for in a merchant’s affiliate program.
First, and most important, are commission payments. You must decide whether you will pay affiliates a commission on sales only, or pay them by some other incentive. Here are your choices:
Pay-per-click— An affiliate is paid per visitor they send, for example 1 cent per visitor it sends to your site.
Pay-per-lead— An affiliate is paid if a visitor it refers submits certain information, for example joins mailing list or requests further information.
Pay-per-sale— An affiliate ...
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