O'Reilly logo

Successful Affiliate Marketing for Merchants by Shawn Collins, Frank Fiore

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Defining Affiliate Marketing

In your travels around the Net, you’ve probably run across a number of sites that are members of an affiliate program. You might have seen a CDNow or eToys (www.etoys.com) banner on some Web site enticing you to buy a CD or toy from these merchants. Or perhaps a text link with a line or two of advertising in a friend’s e-mail message asking you to purchase a book from Barnes & Noble (www.bn.com) (see Figure 1.3). What all this means is that the Web site has joined a merchant’s affiliate program and the merchant has agreed to pay a commission or bounty for every customer or prospect sent its way.

Figure 1.3. Barnes & Noble affiliates can place a search box directly on their Web page that visitors can use to search ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required