Chapter 1. What Is Affiliate Marketing?
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Affiliate marketing has the potential to deliver increased revenues and brand awareness, and extend the shelf-space of your company’s products or services. And here’s the best part. You get all this exposure free and only pay when a sale is made or an action is taken. If this sounds like the answer to your e-commerce dreams, you’re right. That’s the good news. On the other hand, it’s a lot more complicated than it seems. In the world of the Internet, pay-for-performance means a different thing to Internet marketers. Internet advertisers place banner ads on Web sites to generate brand awareness, a click-through, a sale, or some kind of action. But Internet marketers see pay-for-performance ... |
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