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Successful Affiliate Marketing for Merchants by Shawn Collins, Frank Fiore

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Appendix A. The 10 Deadly Sins of Affiliate Marketing

There are a number of mistakes to avoid when establishing your affiliate program, but ten of them are especially egregious. These are the deadly sins of affiliate marketing. Making any one of these can seriously harm the effectiveness of your program. Making any combination of them will likely lead to a program that is dead on arrival.

  1. No affiliate manager

    Many companies launch an affiliate program with the anticipation that it requires some heavy lifting early on, but then runs itself thereafter. The truth is that having a person dedicated to the day-to-day operations of the affiliate program is a necessity. And this person should be easy to reach with customer service questions. If there ...

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