ENGAGING A THIRD PARTY TO CONDUCT RESEARCH
In both your primary and secondary research, your overriding objective is to obtain as much reliable information as possible to complete the metrics you have set out for each criterion. There are a number of factors that can affect the thoroughness and reliability of the information you glean from your research.
One is resource allocation. The more time and manpower you can devote to it, the more thorough and reliable your research will be, particularly if you employ the techniques we have reviewed here.
Another factor is anonymity. This can present a tricky dilemma. On the one hand, you probably prefer to remain anonymous in your research activities so your competitors do not become wise to your acquisition ...
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