“Where Is Our Pain?”
For most companies, this is usually an easy question to answer—painfully easy! My assumption is that your pain involves some kind of barrier to growth. What stands in the way of your reaching that next, elusive level?
The barriers you face probably lie in one of the key functional areas that exist in every business:
Operations: The creation of your product or service
Marketing: How your product is getting to customers
Finance: ...
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