THE NINE PATHWAYS OF EXTERNAL GROWTH
We have explored some of the broad choices that are available to companies seeking growth. Now, it is time to look more deeply at the fifth and final pathway: external growth.
When it comes to external growth, buying another company is just one of nine possible tactics, and it may or may not be best for you. In the sections that follow, I invite you to consider the nine options in some detail. Again, my purpose is to ensure that if you choose to buy a company, it is in the context of all the possibilities for growth that lie before you:
- Strategic alliance
- Joint venture
- Licensing
- Toll manufacturing
- Greenfielding
- Franchising
- Import/export
- Minority interest
- Acquisition
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