THE FIVE PATHWAYS TO GROWTH

As you focus your attention on the growth of your company, there are five key pathways to consider, as shown in Figure 2-2.

Although these choices are by no means equal in value, the important realization is that you do have a choice. I make my living mostly by helping clients buy companies. However, before we even start planning an acquisition, I take great care to place this tactic in the broader context of growth options. That way, if and when my clients come to make a purchase, they know exactly why this path was chosen and not another.

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Figure 2-2. The five pathways to growth.

So let’s review the five pathways ...

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