CHAPTER 2
PATHWAYS TO GROWTH
You know the maxim: Grow or die. Growth is in the very nature of business. Once a company loses its appetite for expansion, it is almost certainly settling into decline. So now that you have looked inside your company and taken stock of where you stand today, it’s time to look outward and forward. It is time for growth.
Our question here is not whether to grow, but how. In this chapter, you will discover that you are richer in choices than you probably realized. We explore five essential pathways, culminating in external growth. Then we review no less than nine forms of external growth. You will learn about the pros and cons of each option and how to select the tactic that best serves your objectives.
First, we must ...
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