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Success by Michael Edmondson

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IntroductionLinking the Theory and Practice of Success

It is both useful and necessary to use a case study that illustrates how success seldom comes from any one specific theory. The individuals highlighted in each case study here rarely reviewed the research and then directly applied the findings to their life in order to achieve immediate success. Personal growth and professional development follow a far more circuitous route. When you examine the backstory of many successful people, organizations, and brands, multiple theories of success are often involved. Examining the backstory of the small, yellow creatures known as minions, who went from relative obscurity to a $1 billion brand during the last five years, seems like a good starting point. ...

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